Generation Z may take a different approach to
social media interactions than previous generations. Generation Z prefers visual
content more than text. Visually rich content, engaging videos and images can
increase the engagement of Gen Z. Generation Z tends to communicate quickly and with short
messages. Instead of long and detailed
text, they communicate more effectively with short and concise messages.
Generation Z frequently uses emojis and stickers to express their feelings. They prefer such expressions to
add color to their messages and to establish an emotional connection. It uses Facebook groups and
communities to connect and interact with people with similar interests. Generation Z expect immediate
responses and generally prefer to communicate without delay.
They tend to have a more positive
interaction with people who react and interact quickly. Generation Z follows
instant content and live broadcasts with interest. Facebook stories and live streams
allow users to interact in real time. It has a sharing nature and likes to
share its experiences with its circles. They tend to share various activities, trips and daily
lives in their interactions. Generation Z tends to show sensitivity to social
responsibility and social issues. They can interact by sharing content that draws attention
to social issues on Facebook. Generation Z closely follows social media trends and can
increase engagement by sharing popular content.
Facebook carries out various
initiatives and projects in the field of social responsibility. The company has recognized that
it has the potential to have a positive impact on society due to its global
impact and user base. Facebook has created Social Assistance Tools to provide
quick help in natural disasters or emergencies. Users can report that they are safe and request the help
they need during the crisis. It helps to disseminate accurate and reliable health
information by collaborating with other health institutions, especially in
difficult times such as pandemics. It regularly emphasizes verified information and
resources to combat misinformation and rumors.