Decide how you want to use Twitter. Build your strategy by setting
goals such as promoting your brand, sharing your content, increasing engagement
or following the news. Your Twitter profile is like a digital showcase of your
brand. Fill in your profile picture,
cover photo and bio in an attractive and clear way. Share a variety of content that
will interest your followers. You can increase engagement with text-based tweets,
images, videos, and GIFs. Make your content discoverable by using relevant and
popular hashtags. You can also encourage your followers to participate by
creating your brand's custom hashtag. Follow people on topics you're interested in and build a
real audience to gain followers. Following people who match your interests can increase
engagement. Post your tweets at the right times.
By determining when your followers are online, you can
make your content reach more people. Engage with your followers, provide answers and answer
questions. Join conversations by tagging
other users on related topics. Pay attention to the quality of the images and videos you
share. Attention-grabbing content gets
you more engagement. Twitter Trends is a useful tool to see current and
popular topics. You
can reach more people by producing trendy content. Examine your engagement and
performance data using tools like Twitter Analytics. Develop and refine your content
strategy accordingly.
Why Twitter Lists
Matter
Twitter lists are very important to increase
engagement on the platform, organize content, categorize followed accounts and
provide a more efficient Twitter experience. The accounts you follow may
increase over time and you may miss important content in your main timeline. Thanks to Twitter lists, you can
categorize the accounts you follow and access content in a more organized way. If you are following experts on
certain topics or fields, you can create a list of these people and follow
up-to-date news and content on related topics.